Burst

Burst front-loads the action of the story then provides people with pure entertainment, so it rewards them for retention.

Shuffle

This is like a trailer before a trailer, because it shuffles the content to create a montage of key moments within the first three to six seconds of the content.

Pulse

Pulse structures the story in patterns, so people develop a sense of what will happen on the next beat.

Retrograde

Retrograde tells a story from the end to the beginning and reveals relevant and memorable information in a way that would be lost in a traditional narrative.

Infinite loop

Infinite loop uses repetition and loops to advance the story.

Recipe

A recipe arc only includes the essential elements of a particular story.

Source: Facebook Blueprint>Creative Essentials>Build for Behavior



Further Reading:

Facebook Blueprint>Design Creative to Drive Action>

The Value of Motion, Add Lightweight Motion to Stills, Variations in lightweight motion.